Today almost 50% of global population is connected to internet and mobile It is driving connectivity at a rapid rate.
Adweek reported that, the consumer’s attention is shifting from television to mobile devices and social media.
As per Tubular Insights:
- 87% millennials are inseperable from their smartphone
- 92% millennials browse on other devices while watching TV programs on the second device they are spending time on social networks
Needless to say brands of all size, start ups and even individuals are exploring option to leverage the benefits of digital marketing.
Remember its not a question of IF you want to use digital marketing, rather its a question of WHEN will you take the digital leap. The earlier the better. Don’t be late.
One of the biggest benefit of digital marketing is:
- It enables two-way communication and is much more engaging compared to the other marketing methods.
- Interactivity is what distinguishes digital marketing from advertising on Television, which is also electronic but not interactive.
That is why more and more people are using digital tools and brands are using Digital marketing to connect with them.